Ather Energy has been founded in 2013 by IIT Madras alumni, Tarun Mehta and Swapnil Jain. Ather has designed India’s first line of truly intelligent, high-performance electric scooters – the Ather 450X & 450. The products have been designed and made in India and along with the scooters, Ather also started a public charging network called Ather Grid.

The Ather 450X is a premium electric scooter packed with features and performance ingredients to redefine the scooter riding experience in India. 

Ather has invested heavily in the customer experience, right from retail to hassle-free pre-ordering via website. The company will be expanding the dealer network in 2020 across India. Ather manufacturing plant is in Tamil Nadu and the company begins deliveries in more than ten cities, Coimbatore, Pune, Delhi NCR, Ahmedabad, Kolkata, Hyderabad Mumbai & Kochi.

Ather have received funding from the top startup founders and companies as below;

2014	Flipkart Founders (Sachin & Binny Bansal)- $1 Mn
2015	Tiger Global – $12 Mn
2016	2016: Hero Motocorp- $32 Mn
2019	Sachin Bansal & Hero Motocorp $51 Mn

ATHER 450X

Ather 450x, the super scooter is the outcome of an award-winning design philosophy and quicker and more intelligent than Ather 450. This scooter comes in three new colors, White, Grey & Green. Ather450X is powered with a 6kW PMSM motor, 2.9kWh lithium-ion battery, and with 4 riding modes. Eco, Ride. Sport and Warp modes will give the rider a seamless experience. In Wrap mode, this scooter can go from 0 to 40 mph in less than 3.3 sec.

The battery has been improved drastically and enabled a projected Indian Drive Cycle offering a range of 116km and a real range of 85km in city riding conditions. Ather 450X will also charge 50% faster than before and this makes 450X, the fastest charging electric scooter in this category.

Ather450X has a 4G SIM and Wi-Fi along with Bluetooth connectivity. This will allow riders to attend calls, manage music on the 7” touchscreen dashboard etc. This scooter using Android open-source for map navigations, Over the air updates, Auto indicators, and Guide me home lights.

The Ather app has offered personalized ride statistics, push navigation, charging status, theft and tow detection, live location, voice assistant, and welcome lights. Ather450x also supports connected accessories like smart helmets and Tire Pressure Monitoring Systems (TPMS) as well.

OWNERSHIP MODEL

Ather has a new structure of purchase and ownership models for the Ather 450X scooter. The scooter will be offered with innovative flexible variation options in the form of performance packs. This option will enable customers to switch between performance packs and receive free battery replacement in the event of battery failure throughout the registered life of the scooter.       

The Ather 450X will be offered with two performance pack options; Pro & Plus that owners can switch according to their convenience. Each of these packs will offer a variety of smart features and unique ride options. So, in this case the owners don’t have to limit to a single variant.

With the new ownership model, the upfront cost of the Ather 450X will be INR 99,000 (EX-Bengaluru) along with a monthly subscription package of INR 1699 for the plus option and INR 1999 for the Pro variant. In some other states Ather 450x owners can enjoy subsidy benefits offering by the state governments as well.                  

ATHER GRID

Ather grid is a network of charging points to solve the need for public charging of electric vehicles. So far, the network has 39 charging points in Bengaluru and 14 points in Chennai. Ather is planning to expand the network to 6500 EV charging points in 30 cities by 2023.

Ather grid can be used by all-electric vehicles through the Ather Grid App. The company aims to have a grid point within a 4 km driving distance. The charging stations will be located in places like malls, tech parks, and cafes which will fit in the lifestyle of consumers.

Follow the exciting story of Ather here –https://www.atherenergy.com/about

Preorder your Ather 450X and be part of the next revolution : https://app.atherenergy.com/product/450x/preorder